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Digital Marketing Strategy, News & Tools
Giving You a Behind the Scenes Look at the Latest Digital Marketing Trends & Beyond


How to Script Videos That Actually Convert Views Into Sales
High-performing content doesn’t just go viral—it drives revenue by guiding your audience through the full buyer journey.

Sasha Godycki
Jun 243 min read


Why You Need a Manager Before You “Make It” as an Influencer
Find out the top reasons why you need a manager as an influencer

Sasha Godycki
Jun 193 min read


Why Brands Are Paying 5 Figures for 30 Seconds of Attention
Find out why brands are willing to pay so much for influencer collaborations in 2025.

Sasha Godycki
Jun 172 min read


What Rockets a Brand to Cult Status in 2025?
What makes a brand a "cult brand" is 2025?

Sasha Godycki
Jun 62 min read


Viral or Fake? What the Urban Outfitters Boot Saga Teaches Us About Marketing That Moves People
The difference between marketing that moves people and authentic stories

Sasha Godycki
Jun 53 min read


The Downfall of Duolingo
Let the Duolingo Owl's Death be a Lesson in the Importance of Understanding Your Audience Just because you've built an audience doesn't...

Sasha Godycki
Jun 32 min read


Influencer Marketing vs. Traditional Marketing: Navigating the Modern Advertising Landscape
The marketing world is evolving—are you keeping up? In today's rapidly changing digital landscape, businesses face a pivotal choice...

Sasha Godycki
May 281 min read


Influencer Marketing How it is shaping Consumer Behavior in the Digital Age
Understanding the profound impact of influencer marketing on today's consumer purchasing decisions. In today's digital landscape,...

Sasha Godycki
May 212 min read


How Your Brand Will Benefit from Influencer Marketing
Influencer marketing isn't just a trend; it's a game-changer for brands looking to grow in today's digital world. Traditional advertising...

Matt Collaco
May 143 min read


What Is Influencer Marketing and How Does It Work?
Influencer marketing has become a cornerstone of modern advertising, connecting brands with consumers through trusted voices on social...

Sasha Godycki
May 72 min read


UGC Starting Guide for Brands | What is UGC Marketing and How to Do It Right
If you're looking to boost your brand and sales, UGC is the way to go. Ready to dive in? Let's explore how to make the most of UGC with acti

Sasha Godycki
Apr 16, 20246 min read
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